Digital Merchandiser
Meet Our Recruiter
About the Role
Digital Merchandiser
Birmingham
Our client is an established ladies multi-channel fashion retailer based in the west midlands area and are looking for a talented individual as a digital merchandiser. The company designs and develops Ladieswear for a broad range of customers, seeking the correct look and fit of all ages to ensure that the product fits beautifully, and performs well.
Being involved in the final approval of all product pages on the website. Expectation is right first time, 100% of the time, whilst optimising the customer journey by performing regular site walks/reviews to ensure customer journey for partner brands are well optimised and intuitive. Regular SEO audits to drive excellent SEO Optimisation in collaboration with the in-house SEO Team. Utilise keyword research and search trends data to optimise product titles and copy on product pages. Work in close alignment with the merchandising / marketing teams across the division to ensure brands/group are well represented on site & across channel. Regular interpretation of data analysis, providing key insights and recommendations for improvement across a variety of metrics such as traffic, conversion and basket metrics. Purchase of ROI dashboard required.
- Use insights to understand customer behaviour, making decisions and recommendations based on these insights with the customer at the forefront of mind.
- Providing digital and trade post event analysis and recommendations to inform future investment strategy & understand customer behaviour within brand and understand key replenish/cross sell triggers to increase retention
What skills and experience do I need for this role?
- Ecommerce trading experience with 2-3 years SEO experience with high knowledge of Keyword Research
- Interest within the retail / clothing industry
- Analytical ability with high attention to detail
- Excellent communicator – able to give clarity and set direction
- Commercial awareness of the beauty industry
- Critical thinker and problem-solving skills
- Project management skills